Terms and Conditions

You must read, understand, and accept the following terms and conditions in order to apply for our affiliate program. Continue with your application only if you agree with the terms and conditions. Please email [email protected] for more information if you have any questions about our affiliate program. Please note, that in case of discrepancy between the English edition and any respective translations the former will be deemed as binding and will be the basis upon which all decisions will be made. 


1.1 This document (the "Agreement") outlines the terms and conditions agreed upon by us, CannonBet (referred to as "CannonBet," "we," "us," or "our"), and you (referred to as "you," "your," or "affiliate") in connection with your application to join our affiliate program and promote the cannonbet.com website and services.

1.2 CannonBet reserves the right to change or update this Agreement at any time by sending you an email notification. If you do not agree to the changes, you must terminate this Agreement in accordance with the provisions included below. If you continue to participate in our affiliate program after modifications to the agreement have been posted, you are deemed to have unequivocally accepted such changes.

1.3 Accepting our terms and conditions as well as filing a completed online application form are both required to join our affiliate program. CannonBet reserves the right to approve or reject your application for our affiliate program at its sole discretion. Our decision is final, and there will be no more appeals. Once we've made a decision on your application, we'll send you an email to let you know whether you've been approved as an affiliate or not. When marketing/promoting CannonBet's website and services, you will be bound by the terms and conditions outlined in this agreement provided that your application is approved. CannonBet will email you further information upon acceptance of your application.


In this Agreement unless the context otherwise requires:

"Confidential Information" means all information about us which is not publicly known and that is disclosed (by whatever means) by us to you.

"Net Generated Revenues (NGR)" means the sum of CannonBet's net revenue generated by all your referrals in the space of a calendar month.

"Net Revenue", calculated on a monthly basis, means the monthly Gross Revenue less costs, which includes but is not limited to: taxes, betting duties, third party commissions/fees for providing games and game software etc, financial transaction fees, bonuses, "loyalty rewards", rakeback, cashbacks and charge backs.

Examples of “intellectual property rights” include but are not limited to patents, trademarks, service marks, designs, trade, business, or domain names, goodwill associated with the foregoing, e-mail address names, copyright, including rights in computer software (in both source and object code) and rights in databases (in each case whether registered or not and any applications to register and rights to apply for registration of any of the foregoing), rights in inventions and web-formatting scripts (including HTML and XML scripts), know-how, trade secrets and other intellectual property rights which may now or in the future subsist in any part of the world including all rights of reversion and the right to sue for and recover damages for past infringements.

"Referred Customers" means Customers who have no previous account with Our Website, and have signed up for an account with us with your affiliate tracking code attached.

"New Depositing Player" refers to a new customer/player who has made their first minimum deposit with CannonBet and is using it for legitimate transactions with the ultimate goal of establishing and entering into a normal commercial relationship with CannonBet within the Business. It is not necessary for the client registration and the first deposit to occur at the same time.

The "Revenue Share" refers to the portion of the Net Generated Revenues generated by the affiliate's Referred Customers, which the affiliate will receive.

 "Your Website" refers to the website you specified on the Affiliate Sign up Form.


3.1 You must display and utilize the Links provided by CannonBet in the way agreed upon between you and us, and you must not modify the form, location, or operation of the Links without CannonBet's prior written agreement.

3.2 You must make sure that you do not place any Links on pages of Your Website targeting people under the age of 18.

3.3 If you want to place the Links on websites other than Your Website, you must first get CannonBet’s written consent.

3.4 In the event that we realize that you are using any Link not in compliance with the terms of this Agreement, we shall be entitled to take such measures as to render inoperative the Links used by you and to immediately terminate this Agreement without notice to you (see 13.2).


4.1.1 Your revenue share is calculated according to the structure below:

Net Generated Revenue (NGR) Commission percentage:

0 - $500 15%

$501 - $1,000 20%

$1,001 - $2,500 25%

$2,501 - $5,000 30%

Over $5,000 35%

4.1.2 The Revenue Share model specified in 4.1.1 is applied to all betting types at CannonBet.

4.2 The NGR is calculated as the figure resulting from the calculation of the betting revenues generated by your referred Customers actually received by us less the winnings, less any credits, bonus or promotional amounts given to Referred Customers, processing charges, chargebacks, or any uncollectible revenue attributable to the Referred Customers.

We retain the right to change the REVENUE SHARE AND NET GENERATED REVENUE percentage and method of calculation of Revenue Share as we wish in accordance with clause 1.2.

4.3 The Company reserves the right to modify the terms of cooperation with the Affiliate if they do not have more than five Active Wagering users for three consecutive months. This may include reducing the fee paid to the Affiliate or suspending/terminating their account.

4.4 If there are no new active wagering members within a six-month period, the Affiliate account may be suspended or terminated, and any commissions earned during that time will be forfeited. Active Wagering Members are defined as players who have deposited a minimum of $10 or equivalent within a calendar month.


5.1 Without CannonBet's prior written authorization, you may not give any additional benefits of any sort to your Referred Customers. If you violate this provision, CannonBet may cancel your affiliate relationship and refuse to pay you any further Revenue Share from your Referred Customers.

5.2 You or your immediate relatives (spouse, partner, parent, child, or sibling) may not receive any Revenue Share on your or your direct relatives' customer account under any circumstances.

5.3 You are forbidden to in any way modify, redirect, suppress, or substitute the operation of any button, link, or other interactive feature of the CannonBet Site.

5.4 You are prohibited to attempt to artificially increase monies payable to you by CannonBet.

5.5 You shall at all times comply with the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and any other related or similar legislation.

5.6 The Affiliate is obligated to refrain from using or distributing Advertising Materials on behalf of the Company's administration, managers, or employees, including the Affiliate Program.

5.7 The Affiliate is not permitted to contact potential customers in any way that would create competition between the Affiliate and the Company in promoting the website(s). Additionally, the use of mail spam, contextual advertising with any of the Company's Brands, and advertising formats like clickunder and popunder to advertise the Company is prohibited.

5.8 The Affiliate must not offer or provide any incentives, financial or otherwise, to potential New Users of the Company without prior written consent from the Company as part of the Affiliate Program. This excludes standard advertising programs provided by the Company through the Affiliate Program.

5.9 The Affiliates must not register their own player account with the Company using their Referral link or conspire with other users.

5.10 If you do not log in to your Affiliate Account for 180 consecutive days, we will send an Inactive Affiliate Notice to your registered email.

5.11 If you fail to log in to your Affiliate Account for 90 consecutive days following the receipt of the Inactive Affiliate Notice sent by CannonBet, we reserve the right to terminate these Affiliate Terms and your participation in the Programme. Moreover, we may withhold any unpaid Commissions, and we will not be responsible for paying any further Commission to you.


6.1 CannonBet will supply you with the Links to place on Your Website and may update such Links from time to time.

6.2 CannonBet will attempt to ensure that whenever a Referred Customer signs-up with CannonBet through your affiliate link with your tracking code attached, the said Customer is identified as coming from Your Website. However, CannonBet is not be liable to you in any way if CannonBet is unable to identify a Customer as originating from Your Website.


7.1 Payment is made before the 10th of every calendar month.

7.2 The minimum transferable amount is $30 or equivalent, and any amounts below this will be carried over to the next period until the required amount is accumulated.

7.3 If you have a negative balance in your account, it will be carried over to the next month only if your commission for the next month is less than the minimum amount that can be transferred. However, if you generate a commission that is higher than the minimum transferable amount, your previous month's commissions will be added to your account until the month when your generated commission was negative, or until the month when you last received a payout by meeting the minimum required amount.

7.4 We do not pay fees or commissions for Match Betting, Arbitrage Betting, artificially generated traffic (including Bots), or any roulette playing schemes or casino systems where players are advised on how to play to beat the casino. Any customer activity related to brand bidding or any activity that we consider a breach of our intellectual property rights is also not eligible for Commission payments.

7.5 We reserve the right to charge your account for any Fraud Costs that arise. Such costs will be deducted from any payment owed to you. If the Fraud Costs exceed the amount of payments owed to you, we may collect the remaining balance directly from you.

7.6 CannonBet will provide you with statements which you can access through your personal affiliate page, detailing the Referred Customers and your share of Net Generated Revenues.


8.1 During the Term, CannonBet grants you a non-exclusive, worldwide license to display the CannonBet brand features and related content solely for the purposes of displaying the Links on Your Website in accordance with this Agreement and CannonBet's guidelines as may be provided to you from time to time. All intellectual property rights and any goodwill arising in the Links and in all betting products, associated systems and software relating to the services provided by CannonBet to its customers from time to time will remain the property of CannonBet. You are not permitted to alter or modify in any way the CannonBet Content without the express prior written consent of CannonBet.

8.2 You agree that Your Website shall not resemble in any way the look and/or feel of the CannonBet Site, nor will you create the impression that Your Website is the CannonBet Site (or any part thereof).


9.1 All parties involved in this Agreement will warrant to each other, that all rights, titles and authority throughout the Terms of this document, will be granted to the other party and to perform all obligations pertaining to this Agreement, and will grant all rights and titles to the other party as defined within this document.

9.2 You represent and warrant that you have received and will continue to maintain all required registrations, authorizations, consents, and licenses to allow you to perform your responsibilities under this Agreement.


While making an utmost effort to remain uninterrupted and error-free, we provide no guarantee that the CannonBet Site will be error-free or uninterrupted at all times, and we will not be liable for the consequences of any disruptions or errors.


You (the "Indemnifying Party") agree to indemnify and keep safe on demand, CannonBet and its affiliates, officers, directors, employees, agents, shareholders, and partners (the "Indemnified Party") from and against any and all damages, losses, demands, claims, expenses (includes, but not limited to, consequential damages and profit loss, reasonable legal fees and expenses, and, if applicable, VAT) and liabilities sustained or incurred, directly or indirectly, by the Indemnified Party as a result of the Indemnifying Party's violation, non-performance, or non-observance of any of the Indemnifying Party's duties or warranties contained in this Agreement.


12.1 Article 12.1 has no effect on CannonBet's responsibility for death or bodily harm caused by its negligence, or for fraud.

12.2 CannonBet will not be liable in any way, whether in contract, tort (including without limitation negligence), or otherwise, for any loss of revenues, profits, contracts, business, or anticipated savings; or any loss of goodwill or reputation; or any indirect or consequential losses in any case, whether or not such losses were anticipated by the parties at the time of this Agreement, or any other matter under this Agreement.

12.3 CannonBet's liability shall in no instance exceed the sum of all funds paid by CannonBet to you in the six months before the date on which such liability started.

13. TERM

13.1 This Agreement will begin on the date we tell you that your application has been approved, as stated in Article 1. This Agreement will remain until one party gives the other 30 days written notice to terminate it.

13.2 By written notice to you, CannonBet may terminate this agreement with immediate effect and stop to pay you any future Revenue Share on your Referred Customers if you are in substantial breach of your duties under this agreement.


14.1 Any traffic aimed at children that promotes violence, includes pornographic or narcotic material, promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age, promotes illegal activities, or violates any Intellectual Property rights, or is otherwise considered by Us to bring the Group into disrepute or prejudicially affect the Group is considered unsuitable and in breach of our Agreement here.

14.2 Furthermore, You are not authorized to use any link-building methods on your Affiliate Websites and/or social media accounts to promote non-compliant/infringing material. Any attempt to prevent CannonBet from accessing your material is forbidden, and your Affiliate Account may be suspended immediately. For the avoidance of doubt, use of any other methods to mask and misdirect website tracking tools/CannonBet auditors, and/or use of bridge pages (websites whose sole purpose is to drive traffic to another site), link schemes (a technique to manipulate links to the content, or a specific domain), hidden texts/links (a technique to hide text and links from the site visitor), and/or key words (a technique to hide text and links from the site visitor) and/or key words.

It is solely Your obligation to monitor all of Your networks and traffic sources on a regular basis to guarantee complete compliance with this Clause at all times.


15.1. You shall not advise or incentivize your Referred Players in any way that might jeopardize the affiliate agreement between You and CannonBet's profitability. Prohibited acts include, but are not limited to, instructing Referred Players on how to misuse or manipulate the Products.

15.2 If fifty per cent (50%) or more of Your Referred Players are betting on a single outcome in relation to a Product, this shall be a breach of this Agreement with the respective consequences as provided herein.


16.1 This Agreement contains the parties' full agreement and understanding, and it supersedes any prior agreement between them on the subject matter of this Agreement. This paragraph has no effect in limiting or excluding any liability for fraud.

16.2 If any provision of this Agreement shall be found by any court or administrative body of competent jurisdiction to be invalid or unenforceable, such invalidity or unenforceability shall not affect the other provisions of this Agreement which shall remain in full force and effect.

16.3 Any communication supplied or made to CannonBet under this Agreement must be sent via email to [email protected]. Any communications issued or made under this Agreement will be sent to the email address provided on your application form, or to such other email address as you notify CannonBet.

16.4 Nothing in this Agreement creates a partnership between the parties or authorizes either party to serve as an agent for the other, and neither party has the ability to act in the name of, on behalf of, or otherwise bind the other.

16.5 Neither party shall make any announcement relating to this Agreement nor its subject matter without the prior written approval of the other party except as required by law or by any legal or regulatory authority.

16.6 The law of Curaçao shall govern and construe the validity, construction, and execution of this Agreement (as well as any claim, controversy, or issue arising under or in connection with it or its enforceability).

16.7 In the event of a conflict between the meanings of any translated versions of this Agreement, the English Language version will take precedence.


This Agreement has been amended and updated as of the 27th of April, 2023.